George brings 30 years of Board and executive experience helping companies navigate disruption, transformation, new ventures, and value creation. He has served as a public company board director and as Chief Digital Officer for some of the world’s most iconic brands through some of their most challenging transitions. His experience spans mature global Fortune 100s, large private companies, and high-growth startups.

As a board director, George has governed organizations facing rapid industry change, operational stress, and strategic inflection points. His oversight includes turnarounds, strategic pivots, M&A, CEO & board succession, technology transformation, and cyber & AI risk. The US National Association of Corporate Directors named him to the Directorship 100™ for his governance leadership. George currently serves on the board of public company Edgewell Personal Care (NYSE:EPC), and he advises multiple Boards, founders, and CEOs on innovation, transformation, leading internal change, and AI.

As a former operating executive in the travel, consumer goods, technology, food, pet care, and hospitality sectors, George has led through conditions ranging from startup, hypergrowth, merger integrations, maturation, and operating model reinvention. His ‘power alley’ is detecting early signals of consumer and industry shifts, then re-architecting customer experiences & business models with transformative technologies to deliver billions in new growth. As Chief Digital Officer at Marriott International, George transformed a mature, analog business model into a digitally-powered global growth engine delivering $14 billion/yr (+58% CAGR), representing 32% of Marriott’s total revenue.

George has been a part of three startups, most recently, he was COO of a Silicon Valley AI-based tech startup. As a Venture Partner at NextGen Ventures, George vets promising new technology players to find the ‘next big thing,’ and he actively mentors founders of new AI & digital platforms.

George is a top-rated speaker on Board governance amid disruption and market upheaval. His work has been featured in Forbes, The New York Times, USA Today, MIT Sloan Management Review, NACD, and Corporate Board Member. He holds an MBA from Harvard Business School, executive education certificates in cyber & AI governance from Stanford, and Professional Directorship certification from NACD.